Jeffrey
Pollack
The Commissioner of the World Series of Poker 2007
By PokerPages
Jeffrey Pollack, a two-time Emmy Award® winner, is Commissioner of the
World Series of Poker and Vice President of Sports and Entertainment
Marketing for Harrah's Entertainment (NYSE: HET).
Pollack, highly regarded for his creativity and entrepreneurial insights, is
responsible for managing Harrah's portfolio of sports ventures, including the
World Series of Poker. In addition, he leads the company's live entertainment
business and work with the television, film and new media industries.
His immediate and top priority, however, is to grow the popularity of the World
Series of Poker. Through world-class media partnerships, strategic marketing
alliances, and superior customer service, his goal is to firmly establish the
World Series of Poker as the #1 poker brand and nothing less than "the
Wimbledon of Poker."
Prior to joining Harrah's, Pollack was Managing Director of Broadcasting
and New Media for NASCAR Digital Entertainment, where he led NASCAR's use of
advanced media and technologies to increase fan loyalty and directed NASCAR's
national television partnerships.
Pollack's reputation as a pioneer and risk-taker is well-established. In 1994,
he shrugged off research results, conventional wisdom, and predictions of failure
when he founded The Sports Business Daily - the first daily trade publication
for the sports industry. Under his leadership as President and Publisher, The
Sports Business Daily quickly became a "must-read" for top decision-makers
in the sports, entertainment, and television industries - a status and tradition
the publication maintains today.
Pollack has twice been named to The Sporting News 100 and was named to
the inaugural list of "40 Under 40" published by Street and Smith's Sports
Business Journal.
He received the first-ever Billboard Digital Entertainment Award for the Best
Interactive Television Programming, and he holds a Primetime Emmy® for Outstanding
Achievement in Interactive Television Programming and a Sports Emmy® for
Outstanding Innovative Technical Achievement.
Pollack earned a bachelor's degree in journalism from Northwestern University,
a master's degree from The Graduate School of Political Management, and a master's
degree in sports management from the University of Massachusetts at Amherst.
WSOP
Information Page | An Interview
with Jeffrey Pollack
